Emails to people within your organization.Emails to warm leads, clients, or someone you know.Within the warm emails category, you’ve got two subcategories: Meeting request emails can be divided even further than warm vs. With a warm meeting request email, you have the luxury of building on the relationship they already have with your brand.īut don’t take their interest for granted in a warm email-this email could be the pivotal point that turns the recipient from a lead to a client, so you need to make your offer irresistible. With cold meeting request emails, you need to introduce yourself and build enough interest in the recipient that they book the meeting-all without overwhelming them with too much text. A cold email can be the first step in establishing a relationship with someone you’ll send warm emails to later.Ĭold and warm meeting request emails require different strategies. If you’re familiar with the concept of cold calling, think of cold emailing as its digital counterpart. A cold email is an email to an individual who does not have an established relationship with you or your company.You don’t need to have already had one-on-one contact with an individual to send them a warm email-anybody who’s opted into a campaign, subscribed to your newsletter, or otherwise shown interest in your offer is known as a warm contact, and emails to warm contacts are considered warm emails. A warm email is an email you send to an individual who already has a relationship with your company or brand.If you aren’t familiar with the terms “warm email” and “cold email,” here’s the difference at a glance: When you’re determining the right tone for your meeting request email, this is the most important question to consider: is it a warm email or a cold email? The table of content will be generated here Warm vs. We’ll walk you through each of them so that you can confidently start sending meeting request emails like a champ. That depends on a few different factors, such as your relationship with the recipient and the purpose for the meeting. So, how can you write a meeting request email that results in the recipient scheduling a meeting with you? What it does always mean is this: Your goal-a meeting with the emails’ recipient- needs to be absolutely clear and delivered in a way that drives the recipient to take action and schedule a meeting. This usually means you need a formal, businesslike tone-but not always! In a meeting request email, your goal is to have the recipient book a meeting with you. A meeting request email, for example, probably shouldn’t start with, “Hey.” Your goal for an email determines pretty much everything about it: The vocabulary you use, the tone of your writing, and even the time of day you send it. It could be to request a meeting, ask a question, make an offer, or even just to say hi.